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Clinique needed the launch of its Clinique Pop Matte lip collection to make some noise and convince their global consumer that Matte lips can appear beautiful and smooth. So that's exactly what we did.

The campaign consisted of a suite of digital assets that showcase animated emoji lips, a hero video, and an interactive music maker powered by world champion beatboxer Kaila Mullady. Users could create their own matte mood while seeing the moisturizing effects of Clinique PopTM up close and shop the look right away.