ABOUT

Summary - Grabbing the attention of the social media audience

Challenge - Why can’t financial services ads be entertaining? When Old Mutual Wealth wanted to promote financial advisers, not only was it looking to innovate with its style of communication, but also the audience it wanted to reach, using social media channels for the first time.

Approach - Audiences had become immune to the type of imagery and messaging the financial services market had fallen back on. It was time to shake things up and grab the Facebook audience’s attention using stylish animations to tell short, snappy and entertaining stories.

Execution - Research revealed that most countries had their own idiosyncratic beliefs when it came to money and how to attract it. A series of ‘Money Myths from around the world’ animations implied that those who weren’t seeking the advice of a qualified financial adviser may as well be catching coffee bubbles on a teaspoon.