ABOUT

Overview: Led the creative for MYER’s brand refresh, reinforcing the retailer’s role throughout the customer journey. The concept strategically leveraged the “MY” in MYER to create a personalised narrative—culminating in the tagline MY STORE, rolled out across all brand assets.
Deliverables: Full omnichannel rollout across paid and owned social media, in-store digital screens, OOH, street furniture, EDMs, catalogues—and the development of a new brand book to define visual and tonal consistency across all consumer and internal touchpoints.