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The latest ‘Unite against COVID-19’ campaign from Clemenger BBDO focuses on showing all of New Zealand the many positive things that getting the vaccine can unlock. Possibilities’ launched in May with a nationwide TV commercial, showing how Kiwis are enthusiastic about living fuller lives again and how they are amped for a future beyond our current Covid-19 reality. Director at Sweetshop, Mark Albiston says: “We wanted to make sure we reflected the true character that New Zealanders have displayed over the past year, and look to our future possibilities with the same optimistic attitude.”