ABOUT

User generated content has become very important to retailers and the advertising of their products by social media and brand advocates. To enable this to be ingested quickly and modified we came up with the UGC software solution. The general UX was imagined around a mobile user interface and the introduction of cards.

I was involved and hands on from the outset, "Big Idea, ideation meetings, IA, wireframing, design, design of the website media wall, to UX, creative direction of the whole project.