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Clear-as, the smart platform created at Plaything has been in the national, creative and tech news recently, with their collaboration with Volvo, Grey London and manufacturer Albeedo100 on a new paint that will improve the safety of cyclists on the road.
Lifepaint is a unique reflective spray, invisible by day, it shines brightly in the glare of car headlights. The concept was developed by Grey London and is one of a series of projects to highlight the key product innovations of the all-new Volvo XC90.
Intellisafe’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 to be introduced to the UK in June this year, was the inspiration for the LifePaint project. Together, these innovations contribute towards Volvo’s Vision 2020 — the concept that that no one should be killed or seriously injured in a new Volvo by 2020. LifePaint is the physical embodiment of Intellisafe.
To promote the product and showcase its properties, Grey London has created an online film and used clear-as to build a beautiful visual experience online to house the project and direct people to retail outlets, stream Instagram images from the first customers via #volvolifepaint, and link to the advanced safety technology on Volvo's main site. This is the second in a series of campaigns using clear-as, following on from their Volvo #seekfeeling campaign earlier this year.