About me

An advertising professional with 22 years of experience. Lead the management of advertising digital accounts from a range of top 100 brands from numerous sectors in the United States, and Latin America such as:

FCA - Fiat Chrysler Auto (Brazil / LATAM and the US), Gerdau AmeriSteel (Global), GE (Global), P&G, Strauss Groupe, General Mills, Alpargatas, TIM Telecom Itália Mobile and others.

Today he leads the Isobar U.S. General Motors business. In addition to his GM duties, he is also ta​sked with developing other global accounts and support GM Global initiatives.

With a business focused mindset, has managed complex problems and projects, controlled substantial budgets and provided leadership and direction for cross-functional teams (+200 people) to deliver targeted performances.

Enthusiast of new technologies and innovation, native digital, and with an endless appetite for high-end projects, Data Intelligence and Digital transformation, Claudio was a leader in projects such as FIAT Mio, FIAT Safe Key and FIAT Live Store, the only Latin America project awarded with an Innovation Lion at Cannes Lions Festival.

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Influencer of the Year 2019 Shortlist
Creativepool member since 25 February 2019