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We were asked to create a service, brand experience, campaign, digital or social experience or product that gets girls engaged with a sport and to remove the mental and physical barriers that prevent girls from getting onto, or staying on the fields, courts and pitches.
Our research found out that negative comments stop girls from reaching their full potential. We framed tennis as a sport that increases self worth and mental toughness in young women. We invited them to develop a reflex to get through negative experiences. To bring a new move, to come back stronger, to be ready to bounce back.