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Clarity supported The Camden Market on an exciting pop-up shop experience for up and coming hip-hop talent Young Thug, during his time in the capital supporting Drake at the 02.

The event was publicised widely by numerous media outlets, including Vice and Vogue magazines who attended and filmed.

The experience included Thugs DJ Keyyz playing live, graffiti mannequins and American snacks from his rider. Young Thug also made an appearance over the weekend with an exclusive performance.

Results

- Content surrounding the event in over 200 publications.

- 1800 in attendance over the weekend.

- Great social coverage and response through various channels, making over 7 million impressions on Twitter alone.