ABOUT

Mercedes AMG High Performance Powertrains approached Clarity with the challenge of designing an interior that reflected the precision engineering their name is indicative of.

Armed with our unrivalled understanding of all things automotive and our design team that really understands how to turn a space into an experience, we set about tackling the brief. To deliver a pole-topping interior and experience, Clarity challenged conventions of what could be achieved in the space available.

The Mercedes-Benz brand identity was a continuous thread that runs through every aspect of the design; from the sleek lines of the reception desk which reflected the aerofoil of a McLaren F1 car to the ‘3-point star’ seating arrangement in the restaurant area, designed to echo the iconic Mercedes-Benz logo.

Clarity handled every aspect of the project, from concept to installation. Making life as easy as possible for the client. Using a cool palette, highly engineered features and clean lines gave us the visual language to represent the Mercedes-Benz brand values.

Employees now have an environment that truly embodies the Mercedes-Benz High Performance Engines brand, and tells the story of a business passionately dedicated to the pursuit of excellence.