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Clarins wanted to engage a younger, beauty-savvy, culturally driven audience through an unexpected, premium yet playful experiential campaign designed to drive awareness, encourage product trial, and generate buzz.
At the heart of the campaign was Clarins’ lip make-up range, brought to life through an immersive experience inviting beauty lovers to discover, test, and curate their ideal lip wardrobe.
To maximise reach, the concept toured the UK, connecting with regional beauty communities and driving social sharing and organic conversation.
The Clarins Sweet Spot was a bakery-themed pop-up blending indulgence with beauty discovery, featuring patisserie-style displays, scent-led storytelling, and playful lip-inspired moments.

Guests decorated biscuits, enjoyed branded treats, and shared social-ready moments, including giveaways like Lip Oil plushies and beauty bundles.
Across four days, the tour welcomed over 2,500 guests, 90% new to the brand, generating over 15 million influencer reach.

Celebrating a decade of Lip Comfort Oil success across the UK