ABOUT

Overview

How do you make a heritage beauty brand feel relevant to a new generation without losing the premium positioning that made it iconic?

Jungle partnered with Clarins to develop a social-first content strategy that connected with younger audiences through platform-native storytelling, editorial-style creative and data-led optimisation.

The Challenge

Clarins wanted to increase relevance with 30–40-year-old beauty consumers through social media while remaining true to its premium identity and reinforcing its position as a trusted beauty authority.

The challenge was creating content that balanced aspiration with authenticity—moving beyond traditional beauty advertising to produce social-first creative that genuinely resonated with modern audiences.

The Solution

Jungle developed a social-first strategy built around editorial-style visuals, trend-led formats and audience insights.

Using high-quality studio production, creator-inspired storytelling and platform-native creative, we showcased the breadth of the Clarins product range across Instagram and TikTok—from hero skincare products to lip oils and everyday beauty routines.

Every asset was informed by live insights from Jungle iQ, allowing us to continually optimise creative, product focus and content formats to maximise engagement and reach with the target audience.

The programme combined:

Editorial-style social content
Premium in-house production
Platform-first creative for Instagram and TikTok
Audience insight powered by Jungle iQ
Continuous creative optimisation
Always-on content strategy
The Execution

Working as an extension of the Clarins team, Jungle created a consistent stream of premium social content tailored specifically for how beauty audiences consume content today.

By combining audience insights with agile production, the team was able to rapidly test, refine and optimise creative across multiple product categories, ensuring every piece of content felt native to the platform while maintaining Clarins' premium brand identity.

Results

The social-first strategy successfully strengthened Clarins' relevance with younger audiences while improving performance across key social metrics.

+19% increase in engagement rate
+36% increase in engagement per post
+29% increase in reach among 30–40-year-olds

By combining audience insight, premium creative and platform-native storytelling, Jungle helped Clarins build stronger engagement with a younger beauty audience while reinforcing its position as a leading premium skincare brand.