ABOUT

Commissioned for Clarins and photographed by Anaïs Da Silva in Paris during June 2025, this campaign required the creation of seven high-resolution hero assets for use across out-of-home, digital and print media.
Working closely with the production team led by Max Dupont, Love Retouch was brought in to realise the final visuals from a series of meticulously captured focus-stacked photographs and lighting plates. Each product was photographed using multiple exposures, allowing complete control over focus, reflections and lighting throughout the retouching process.

Our role centred on building flawless final environments that retained the authenticity of the original photography while elevating the visual impact of the campaign. This involved extending and refining the practical sets photographed on location, creating seamless background scenes and integrating multiple product plates into each composition with absolute precision.

Alongside the compositing work, we were responsible for replacing product packaging copy using supplied digital artwork, ensuring complete accuracy and consistency across the campaign. Several assets also required the creation of region-specific versions, with packaging and copy adapted for different markets while maintaining absolute visual consistency throughout the final suite of imagery.

The challenge was to preserve a natural, believable aesthetic while achieving the level of perfection required for large-format advertising. Every detail—from surface textures and reflections to lighting transitions, typography and colour consistency—was carefully crafted to ensure the products sat effortlessly within their environments.

The result was a suite of seven premium campaign assets that translated seamlessly across print, digital and OOH formats, delivering imagery that felt both aspirational and authentic while maintaining the exacting visual standards of the Clarins brand.