ABOUT

Forbes House is an exclusive private business club backed by the Forbes brand, bringing together Spain’s leading entrepreneurs, executives, and decision-makers in a highly curated physical environment.

The initial request was to design a responsive MVP to launch alongside the inauguration of the building. However, the platform was envisioned from the start as a scalable digital ecosystem — evolving into a full web platform and native app capable of supporting tiered memberships, hospitality services (restaurant and meeting rooms), guest management, and CRM integrations.

I led the product design end-to-end, working closely with stakeholders to align strategic business objectives with user experience decisions, ensuring long-term scalability beyond the initial launch.