ABOUT

A yearly catalogue produced by the company to send to retailers of their products, to showcase new products and licenses whilst also being easy to use, showing every product that is available along with product image, code and other information such as dimensions. Visals would also have to be created of each new product so that it can be shown alongside existing ones.
The catalogue also had to match up with the company's website and mobile app to facilitate easy ordering by sales reps and the retailers themselves. It contained huge amounts of information which had to be accurately represented whilst also being easy to use and reference.
The result of a well designed and accurate catalogue would be increased sales and helping to attract new retailers to sell the products, as well as providing a showcase with which to encourage new licensors to choose the company to produce their licensed products.