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Bloomberg sponsorship with British Council.
To design a press folder and invitation for the 49th Venice Biennale. The folder is to hold press information of the Biennale and Mark Wallingers exhibition. The invitation was to be sent to selected people to invite them to the press preview and the official opening of the exhibition of Mark Wallinger at the British Pavilion. The brief was for it to be quite formal but still convey the prestigiousness of the event.
Using tactile material and a matt black foiling illustration of the British Pavilion embossed into the folder stock, a simple but effective concept was created highlighting how special the event was. The naturalness of the stock against the foiling really worked to portray this. The folder was sealed with a specially designed stamp sticker that was also matched on the invitation giving them the feeling of being exclusive to the receiver. The invitations to the press preview, exhibition opening and the evening dinner also used silver foil to highlight areas of importance. Small touches of finishing such as on the inside of the envelopes made for the invitations were all finished with silver foil.