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U.S. apparel brand Rhone is committed to championing Mental Fitness. Supporting and empowering their community to thrive in body and mind.

As an official partner of both the NBA and the LPGA, their message of mental fortitude was brought to new audiences through their first ATL campaign. Inspiring conversations and encouraging action. Helping us all acknowledge that our brains are a muscle that needs training as much as any other.

Both highlighting diverse stories from across basketball and golf culture. Creating intimate vignettes, it demonstrates how pressures and distractions can impact anyone, but with the right mental strength, we can all overcome challenges and push further.

Alongside Rhone’s sporting ambassadors, NBA All-Star Kevin Love and LPGA Athletes Lilia Vu & Lauren Hartlage, we also cast from the LPGA*USGA Girls Golf Academy – supporting the next generation of women’s golf.

To bring Rhone’s ‘Head in the Game’ campaign I lead a two-day shoot in Miami, FL., then management of post-production teams across three continents.