Claire Bradley
Creative Director
ABOUT
Although a successful U.S. based menswear brand, Jack Archer had huge headroom for growth. To achieve their ambitions, we needed to expand their appeal to a open up a broader demand pool. From middle America to the coasts.
A rebrand was required to strengthen Jack Archer’s position as a leading lifestyle brand by building long-term equity through brand elevation, consistent storytelling and a strategic market presence.
Back to Jack Archer x Rebrand project
David Brown
Photographer, David Brown Photography
United Kingdom