About me
I would like to apply for the above role and am attaching my CV for your consideration. The position appeals to me as I am an accomplished marketer seeking a challenging position within a forward thinking organisation.
I have over 15 years marketing experience, with 10 years spent in-house, devising award-winning campaigns for high profile brands and 5 years freelancing as an independent consultant. I am equally comfortable working at strategic management or 'hands-on' implementation level.
Since resuming work following my career break (5 years ago), I have sought out the holy grail of interesting, part-time roles, but I am now looking to return to work full-time.
I really enjoyed the 13 months maternity cover role I've recently finished for FTSE 100 organisation, Land Securities. As Marketing Manager, I developed and implemented the marketing strategy for The Galleria, a popular retail and leisure destination. This role was fully integrated, requiring me to develop and implement strategies and plans that increased physical footfall to our destination, secured profitable tenants, generated positive media coverage and maximised engagement across our digital platforms (website/social media/E-CRM/click & collect).
I also run a digital marketing consultancy () that specialises in helping SMEs realise their digital potential via content marketing solutions. I focus on marketing strategy, social media management, SEO copywriting, blogging, email marketing and website content improvements to help clients optimise their online presence.
I have managed projects for retailers, professional service companies, fitness clubs and restaurants and am accomplished at getting under the skin of brands to create multi-platform communication strategies to increase brand engagement. Current live projects include a multi-channel marketing management role for Schoople (a co. who supply online apps for schools/parents) and content strategy for a golf club.
I formerly held the position of Marketing & Brands Director for ITV's Home Entertainment and Licensing businesses. As such, I reported to the divisional Managing Director and was responsible for developing and delivering the marketing strategy and overseeing all marketing communications across the division.
An experienced consultant, I am accustomed to 'hitting the ground running' in new organisations and rapidly forging successful working relationships with a variety of stakeholders. I have now undertaken 3 interim roles (Head of Marketing at Channel 4, Marketing & Brands Director at ITV and Marketing Manager at Land Securities), and been offered all of them on a permanent basis, which I hope speaks volumes of my ability and adaptability.