ABOUT

Sky Cinema were launching their new exciting premiere of Jurassic World and wanted to get everyone at Sky excited it was coming. I proposed to them we should create a ‘disruptive viral video’ and top and tail it with Sky Cinema messaging.

We surprised colleagues on site by hiring a t-Rex (along with realistic sound effects!) and walked it around site. Colleagues embraced the dinosaur and took pictures and videos which they shared on social media channels using #skycinema and some even got a bit of a fright!

The promotional video was show on their today@sky intranet alongside an article written about the new movie release.