CJ WORX Bangkok

ABOUT

The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district.
AP THAILAND decided to design a field for playing football, which is the most favorable sport in Thailand, in order to promote relationships among the people in the community. This unusual football field has proven that designing outside boundaries can help foster creativity used to develop these useful spaces.
We hope that other communities will adapt this idea to change their own irregular space into an area for organizing various activities, under the concept that “Any abnormal space can achieve the highest benefit.”

MADEIT CREDITS

  • AP ThailandClient
  • CJ WorxManaging Director
  • Nittaya ChananukulArt Director
  • Rattasak MututanondhCopywriter
  • Thanasorn JanekankitCreative Director
  • * Cannes Lions Winners 2017
  • * CJ WORXExecutive Creative Director

The Unusual Football Field

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