ABOUT

BRIEF
Reposition part of the portfolio to better suit the needs of City & Guilds’ customers.

RESPONSE
Sometimes rebranding just isn’t enough. So we helped City & Guilds create a totally new training service designed to tackle the No.1 concern for almost all their customers: Ofsted.

OUTCOME
The product turned over £500k in its first year and is now fully established within City & Guilds’ portfolio.