City & Guilds
London
ABOUT
BRIEF
In the face of declining learner numbers, engage 14 – 17 year olds in the idea of vocational education.
RESPONSE
We created a social platform that engaged young people by asking them to contribute and help shape the UK of tomorrow.
OUTCOME
The Shape Tomorrow initiative has to date been seen by over 1 million young people, with 1000′s contributing.





