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We created a bold, fun and imaginative film leveraging Midea’s partnership with Manchester City star Erling Haaland, to show how Midea provides surprisingly friendly solutions for families who treasure the little moments at home.

We took this 'little’ concept to the extreme by shrinking the giant Norwegian striker down to a mini version of himself, turning him into Midea’s very own ‘Helping Haaland’ around the house, working with a variety of Midea home products to help a family complete daily tasks around the home.