ABOUT

Nonna’s Italian Kitchen isn’t just another Italian (QSR) restaurant — it’s a bold, flavour-packed experience that redefines how people see pasta. Create your own pasta dish, YOUR WAY!

My challenge? To craft a vibrant, playful brand identity that speaks directly to a younger, trend-conscious audience (ages 20-35) who might not see pasta as exciting. Through a dynamic brand personality, eye-catching supporting graphics, and thoughtfully designed packaging for a variety of pasta types, I helped shape a brand that feels as rich and inviting as Nonna’s own kitchen. Custom icons and strategic brand positioning brought the concept to life, making Nonna’s a must-visit destination for authentic Italian lunch comforts with a fresh, modern twist.