ABOUT

Following a successful tender in 2014, I was hired as one of just two freelance copywriters used by the UK marketing team at CIMA (the Chartered Institute of Management Accountants). I work across a range of departments, including progression and retention, external relations and member marketing, but the majority of our time is spent on student recruitment comms.

I regularly write web copy, PPC ads and monthly prospect emails, segmented for four primary audiences: school leavers, undergraduates, graduates and MBA holders. An understanding of CIMA's student database and their motivations is crucial to the success of this marketing.

Additionally, I provide copywriting, copy-editing and proofreading for flyers, brochures, letters, media packs, blog posts, retargeting banner ads and PowerPoint presentations, usually aimed at school leavers and university students but sometimes targeted at careers advisors, lecturers and tutors.

I've also written scripts for various animations and radio adverts. I worked on the below animation with our design team and animators, who storyboarded, designed and animated the two and a half minute video as well as sourcing, briefing and overseeing the voiceover artist.