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Brother approached us for a range of CGI imagery to showcase the launch of their new QL-800 series label printer range. The images were to demonstrate the labels used in different settings, from warehouses to retail environments. Our CGI team produced a stunningly detailed range of imagery showing labels within commercial environments that would be more difficult to access with conventional photography. The high level of control offered by CGI allows us to plan and set up shots that can be easily adjusted at a later date if different products, environments or angles are required.
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“The feedback from our European marketing colleagues on the realism and quality of the imagery provided was exceptional, and we look forward to working more with CIC on future projects.” - Brother International Europe