ABOUT

Advertising campaign for HardieBacker cement backerboard to illustrate it's superior qualities over plasterboard and plywood. Aside from the sea-sponge all the left-hand graphics were created by me; the crack is illustrated, the paper face is photographed and the builders bum is hand-drawn and coloured in photoshop.
The "Va-va-voom" advert is a concept for another ad for a competition related to the same product but was never used.