ABOUT

So 50-50 had their 20 year anniversary party in Dec 2017, and in true organised style, came to me 2 days beforehand with a panicked request for a logo animation.

Never one to disappoint some good friends, I tried a few ideas in C4D with particles, build-ons, etc. and knew I didn't have the time to develop or even render out some of these in time. So After Effects it was, with the good reliable narrow depth of field effect with Element 3D. Happy faces all round as this played out on stage behind DJ Die, Daddy G (Massive Attack) and Bash Money all night in the Academy.

Outrageously epic sound design/plonking stock audio clips on the timeline all arranged and scored by yours truly.