Ciaran Fahy Digital communications manager and designer

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New standards for pharmacy professionals came into effect in May 2017. The nine standards describe how safe and effective care is delivered through person-centred professionalism, and replace the standards of conduct, ethics and performance.

The General Pharmaceutical Council wanted to spread awareness of the new standards to pharmacy professionals across the UK as well as the healthcare sector in general.

I acted as creative lead and project manager. I produced, shot and edited this video.

This followed the largest, most successful consultation in the organisation's history for which I acted as digital lead.

MADEIT CREDITS

The new standards for pharmacy professionals: public information video

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