ABOUT

Stand for Good. Stand with Ooredoo.
How gamification can help a cause for good. Taking a virtual stance to defend something you believe in and wish to support.

Ooredoo wanted its partnership with football legend Lionel Messi to mean more than a simple sponsorship. A leader in telecom in 10 different markets, Ooredoo is strongly committed to its CSR programs and wanted to spread awareness amongst its customers across its global footprint.

So we created a game that would both engage and educate customers on Ooredoo’s social engagements, and encourage them to make a commitment of their own. Linking the idea of defending a football pitch to defending a good cause: