Ciarán Bonass Exec Creative Director MEA & APAC

ABOUT

Shifting perception through Pop Culture.

Dubai is often perceived as a city lacking culture and character and is historically seen through a lens of preconceived misconceptions that deter visitors. Our approach was to develop a music project that places Dubai firmly at the intersection of culture and the audience interests. Focusing on the top ten inbound markets we used musical storytelling, and the reach of global talent to transmit Dubai as a city an aspiration to visit.



MADEIT CREDITS

  • Dubai TourismClient
Project featured: on 29th June 2021 Contributor:

Ciarán Bonass has been a Contributor since 25th November 2015.

Invite x3

Rita Ora. New Look Music Video. Dubai Tourism.

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