ABOUT

In a region governed by conservative laws, many topics are never ‘freely’ discussed… until the ‘We’re Listening’ campaign and the feature Docu ‘Bil Arabi’ finally filled the silence and allowed young Arabs to speak freely for the first time ever on cultural and personal topics that mattered most to them.

While the brief was to launch VICE Media in MENA, the work was driven by VICE’s ongoing purpose of inspiring actions and creating value-driven content that pushes societal and cultural change.

The result was a campaign packed with insights that resonated across the region.