About me

Hi There! I'm Ciara Dixon.

I'm a Senior Director of Creative Excellence at The Coca-Cola Company, working across the global portfolio. My role is to define what great looks like, shape the ideas and platforms that deliver it, and ensure they scale consistently across brands, teams, and markets.

Prior to going client side, I spent my career in agencies: BBDO, Anomaly, and Wieden+Kennedy. Many brands and categories. A lot of learnings. One consistent foundation: a deep passion for work that moves people and impacts the business.

In my current role, I focus on the part of brand building where things often break down: when strong thinking doesn't translate into strong work, or when ideas don't travel.

In practice, that means:

> shaping brand platforms and the ideas that bring them to life at scale

> strengthening how the strategy shows up in the work so it holds up beyond the brief

> helping ideas scale from global thinking into integrated systems across channels and markets

A few simple concepts underpin my work philosophy:

clarity matters more than complexity

relevance matters more than presence

the work has to earn its place, not assume it

Execution matters. But more often than not, the real issue is whether the work gives people a reason to care.

In a world of endless choice, being chosen is a privilege, not a given.

That's the focus. Building brands and ideas that earn their place.