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Commissioned by San Miguel to create a series of films, photography and animated imagery supporting the brand’s Richer Moments campaign across social media.

The project took us across a series of locations in the Alps and the UK, capturing people, landscapes and product imagery built around the campaign’s celebration of memorable experiences. Working across moving image and stills, I used natural environments, available light, drone cinematography and product-led compositions to create a consistent visual language across the different locations.

The final campaign included multiple films, GIFs and still images created for San Miguel’s social channels and wider promotional use.