ABOUT

Concept
A self-initiated fashion editorial and spec project shot on location in Margate, created as an opportunity to experiment with a more cinematic and character-led approach to fashion imagery.

Execution
Working with a small creative team, we used Margate’s distinctive seaside locations as the backdrop for a series of fashion films and stills featuring model Freyja. The project was approached with the freedom of an editorial shoot, allowing us to explore movement, natural light, composition and the contrast between the styling and the British coastal environment.

Results
A body of independently produced fashion work spanning moving image and photography, created to develop our visual language and demonstrate the kind of elevated, cinematic fashion and lifestyle work we want to make commercially.