Chromatic London

ABOUT

Opportunity
LSM stands for long-term thinking, dependability and creating mutually valuable relationships. Brokers, partners and clients value LSM’s ability to collaborate, embrace diverse perspectives, solve problems and address change. A presence at Airmic provides an opportunity to reinforce LSM’s value proposition and connect with the overarching Airmic theme.

Concept
Music - especially relevant to the Manchester location - gave us the chance to align with Airmic’s theme - ‘riding the waves of risk and opportunity’ in a way that is witty and engaging. Music is a coming together of sounds, voices and instruments. It provides an emotive way of dramatising ‘togetherness’ and a rich visual language that helped to maximise activations.

Design
Any stand at Airmic has a number of objectives: Get noticed; enable discussions; create a buzz. So our single minded expression of music’s ability to bring people together enabled us to create a stand that was the talk of the show, incorporating: A record store with bespoke album covers and T-shirts for each line of business; mixing lessons from professional DJ’s; a sound proof VIP meeting room; cocktail bar and an interactive music quiz.

MADEIT CREDITS

  • Liberty Specialty InsuranceClient
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