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Pizza Night Campaign | Tummy & MeDesign by Christy Tom • 2021After the covid-19 lockdown was over, Tummy & Me was up and running as normal. The outlets were open late-night. But due to the lockdown, the trend of late-night gatherings was diminished and night fooding culture was also long gone. So we came up with a thought of campaigning that promote late-night gatherings and meetups along with the presence of Tummy & Me pizza.The campaign resulted in more gatherings and late-night meetups. We did a product shoot and placed the pizzas in different life moments that can provide meaning to life. The main subject was Tummy & Me pizza which conveyed the message that gatherings are more joyful with Pizza. This campaign resulted in an increased number of night orders and increased popularity of Tummy & Me pizza's in the region.
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Concept: Pizza NightCreative Director: Roy ThomasPhotographer: David GeorgeComposition: Christy Tom​​​​​​​