ABOUT

Given free rein to develop a concept that would showcase the functionality and film-like features of the Nizo App. I produced a commercial highlighting the 'look' of the Nizo App. Shot entirely on an iPhone and the Nizo App. the video produced would rival many high-level video productions shot on high-end digital cameras. The ability to produce a high-level production video on a small pocket-sized device, showcasing the possibilities of achieving unique angles, and the convenience of a fast-paced / turn around production due to the small footprint factor.

A story was written about dreams and (un) consciousness. Elements of fashion, art and abstraction were key ingredients to achieve a surreal experience.

Shot in the penthouse of Hotel Windsor (Melbourne, Australia), I directed the film within a day shoot. I kept it to a small team to help lower the footprint in the hotel room but also to prove high production value did not require many people on set.

The film was well received by the client with rave reviews and a positive outcome for the App sales and marketing. The film was used on all their social channels, website and ongoing marketing points of sale.