ABOUT

We worked with Women in Football as they entered a new stage of growth by reinstating their purpose with a new brand and manifesto. The campaign was driven by the finding that two-thirds of women have experience gender discrimination in the workplace.

We worked with Women in Football to create their new brand, alongside investment support from lead partner Barclays, who are committed to driving change in the nation’s favourite game. The rebrand includes a new manifesto and brand identity designed to galvanise and build the network, whilst pushing the industry forward to create positive change. The work demonstrates how Women In Football are making a mark on the sports industry, as well as showcasing who they are and providing a clear call out to others who want to be part of the transformation plan. The new brand articulates a cohesive identity and way of speaking that will reach all corners of the industry.

Lisa Parfitt, Board Member of Women in Football, said: “We can’t thank Iris and Barclays enough for their exceptional support. With a deep understanding and passion for what we do, Iris have created a fresh, vibrant brand which will support our existing and new initiatives and supercharge our next phase of growth."