ABOUT

No matter where you’re from, how much cultures, traditions and languages may differ, we all have the same basic wants and needs. Keeping healthy is just one of them. It was this thought that guided our work for Bupa Global, delivering a campaign across seven markets around the world. No matter where its customers are, Bupa Global is there too. Essentially saying ‘when you need us, we’re here for you.’

To bring the campaign to life, I created a toolkit that could be used in each market to localise content, making sure the message translated and was culturally sensitive and relevant.