ABOUT

Sports day. The highlight of the school calendar. A nation’s children coming together just once a year to hop, skip and jump against their friends.

But as the UK went into lockdown, every school in the UK locked its doors.

Class dismissed. Exams axed. And sports day cancelled.

Children not only faced a sport-free summer. They also faced falling behind in their studies.

Through its Skills for Tomorrow programme, BT had already committed to teaching 5 million kids digital skills for free, by 2025. But families needed help now.

Our brief was simple. Inspire kids today, to help them thrive in a digital tomorrow – all during the toughest year of their young lives.

Benjamin Disraeli once said, “There is no education like adversity.”

We were about to prove him right.