ABOUT

We created a two-pronged event/merchandising to build attention for the launch of the new SEAT Arona, and encourage more visitors to take its technical specs.

First a unique experience of taking a piece of custom made street art, made by our partner artist brought visitors to the Arona display.

Secondly a special souvenir book of graffiti art, stencils and highly curated copy conveying the technical information and brand tone of the Arona was given to select influencers.