ABOUT

A brand refresh for the nominal New Years music festival based in Cape Town, South Africa, as well as concept and realisation of the promotional artworks for both 2014 & 2015.

The architecture of the typography makes use of a rigid grid, which allows it to translate into use as a pattern and gives it the ability to conform to further illustrative applications.

The project entailed a full range of assets used for promotion; social media, print media & later, event decor.