ABOUT

This was no ordinary project - it was an audacious experiment in nightlife unlike anything South Beach had seen before. We dreamed up a Miami club that would be more than just music and dancing. It would be an escape, an adult playground, a world of its own. Each room had a unique personality: the red-lit lounge with leather sofas, the underwater aquarium dancefloor, the rooftop pool oasis. Around every corner was something unexpected, something to marvel at. We wanted to create an experience, a full-body experience that would excite every sense. This was a laboratory for conjuring moods and emotions through décor, sounds, tastes and textures. It was a chance to see how far we could stretch our imaginations and immerse our guests in them. We were no longer designing a club - we were designing a feeling, bottled up and unleashed each night in South Beach. This was our passion project, our 3am daydream brought to life. We were ready for the world to step inside and play.