ABOUT

The brand "Vente privée" (online sale - leader in France) wanted to create an original operation.
As the brand is about "entertaining shopping", I've decided to associate the most entertaining things in the world: MODE AND MUSIC.

The project became “The first music video in wich you are the stylist”.

For the viral effect, we collaborate qith a french famous artist (Signed in Sony France Label).

150 000 clothes sold in 24h
More than 1M views on 150 different countries
All the press was impressed by the project
We won many awards: digital, brand content, communication strategy etc…