ABOUT

Every time we have to present late to our boss we go down to 'Chelsea's office'. We have a beer or two (or five), and start talking about another day in agency life. Chelsea sits down, lights a cigarette, drinks a sip of her beer and starts the conversation with the not so uncommon phrase: "Chris, I have an insight."

It turned out to be the insight for one of my favourite campaigns. For children, a small wound is the perfect opportunity to create a big story fueled by their imagination. To illustrate this we created a series of typographic posters where you read their imaginative story and visually you are told how they actually got a wound.