ABOUT

"Promote the new smartwatches and fitness bands O2 will be selling", they said. What O2 expected was a few simple banners, but we thought we could make something bigger out of it. So we called one of the best photographers in still photography (Carl Kleiner) and asked if he could catch a flight down from Stockholm and take some cool shots of the wire arms we'd created - and so he did. It was a very Swedish shoot.

The end product: print published in major UK newspapers.