ABOUT

To get some extra cash, I once worked in a supermarket when I was a teenager. It was the same procedure every day: bleeping, swiping cards, bleeping, swiping cards. Since I had a lot of time on my hand, I started to realize that every time someone swiped their loyalty card, every item gets stored in the supermarket's system. Yup, the supermarket knows what you have in your fridge.The insight of our student case was born.

Food fight is the fight against food waste. With the app, you can check what you have in your fridge and when your products expire, making sure no food goes to waste.

The idea got us quite a lot of unexpected attention. It got featured at several advertising and non-profit blogs such as: Amsterdam AD blog, Creativity online, Resume, HELLOYOUCREATIVES and PSFK to mention a few. We also got featured on an article about the future of food together with Bill Gates for Agents of Disruption, and received several calls from London to bring the app to life.