Christina Carter Executive Producer

ABOUT

Tonal’s Power Progress campaign challenges outdated fitness routines, positioning Tonal as the future of strength training. Through a striking black-and-white film, it contrasts inefficient past workouts with Tonal’s sleek, AI-powered system. Set in a Victorian-era world, a woman escapes repetitive exercises like kettlebell lifting and rowing to discover Tonal’s innovation. The film features period-accurate sets and a haunting score. The campaign drove a 200% sales increase, solidifying Tonal as a premium fitness leader ahead of the Tonal 2 launch.

MADEIT CREDITS

  • TonalClient
  • Alexandra LubranoExecutive Producer
  • Anastasia Von RahlExecutive Producer
  • Ari WeissChairman
  • Ashley BentonExecutive Producer
  • Atticus RossComposer
  • Aube PerrieDirector
  • Brian EmrichSound Designer
  • Carol DunnManaging Director
  • Casey EngelhardtExecutive Producer
  • Chris HarrisonHead of Production
  • Christopher HuntSenior Marketing Manager
  • Colleen LeddyChief Strategy Officer
  • Colleen ValentinoProducer
  • Cristina ReinaChief Creative Officer
  • Cynthia LaplaigeHead of Production
  • Dan GondaChief Executive Officer
  • Dana VillarrealExecutive Producer
  • Darren MacDonaldChief Executive Officer
  • David FrenchFilm Producer
  • Eve KornblumManaging Director
  • Grace AhnProducer
  • Grant WoodardSenior Project Manager
  • Gregorio BackProduction Manager
  • Gwen GhelidEditor
  • Jacob RauchPerformance Manager
  • Jake GabbayCinematographer
  • Jenna PangilinanJunior Producer
  • Joanne LeeProduction Coordinator
  • John LeontiCreative Director
  • Jonatas da SilvaAssistant Editor
  • Justin KumpataExecutive Producer
  • Kathia SalgadoProduction Coordinator
  • Maddie KassanProduct Marketing Manager
  • Meg DouglassDirector of Brand Marketing
  • Mikey PehanichColour Artist
  • Mino JarjouraPresident
  • Paul RodarteBusiness Affairs
  • Sarah Marikar2D VFX Supervisor
  • Shannon KelleyOperations Manager
  • Sherilyn MartinProducer
  • Sherri LevyAgency Executive Producer
  • Sorin DimaProduction Designer
  • Tim KafkaCG Lead
  • Tom JucaroneAudio Mixer
  • * D&AD
  • * Johanna CranitchCreative Director/Composer
  • * Christina CarterAgency Executive Producer
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